Kit quietly replaced its landing page editor in June 2026. The old one had been running since 2020 — six years is a long time in software — and the new version is a proper rebuild, not a lick of paint.
I use Kit to run my own email list, so when a tool I already trust changes something this fundamental, it’s worth a proper look rather than taking the press release at face value.
Here’s what’s actually new, who it’s genuinely useful for, and when you’d be better off reaching for something else.
What actually changed
The short version: Kit now has a full landing page builder built in, and it’s free on every plan — including the $0 Newsletter tier.
The longer version:
You get 20-plus templates to start from, covering the obvious use cases — lead magnet pages, waitlists, webinar sign-ups, link-in-bio pages, simple sales pages. You pick one, drop in your own text, images, and colours, and you’re not touching a line of code at any point.
The bit that actually matters is what happens after someone signs up. Every landing page connects straight into Kit’s automations. Someone fills in the form, they get tagged, they land in the right welcome sequence, and your lead magnet gets delivered automatically — all without you connecting a separate tool or wiring up a Zapier step in between. That’s the whole pitch: one system instead of three bolted together.
You also get real-time analytics on the page itself — who’s visiting, what’s converting — with the option to plug in Google Analytics, Segment, or a Facebook pixel if you want deeper tracking. And if you own a domain already, you can point it at your Kit landing page directly rather than sending people to a kit.com subdomain.
None of this is revolutionary. Plenty of tools do drag-and-drop landing pages with email built in. What’s notable is that Kit — a tool a lot of creators already use just for sending email — now does it too, for free, without you needing to learn or pay for anything else.
Who this is actually for
If you’re already running your list on Kit, this is an easy yes. You don’t need a separate landing page tool for a simple opt-in page, a waitlist, or a link-in-bio page — you can build it in the same place you already manage your subscribers, and it’s connected to your automations from the second it goes live. That’s one less tool, one less subscription, one less integration to keep working.
If you’re not on Kit yet but you’re building an audience — a newsletter, a course, a content-driven side project — free landing pages with automation baked in is a genuinely good reason to start there rather than piecing together an email tool and a landing page tool separately.
Who should use something else
If what you’re actually building is a sales funnel — a multi-step sequence with an offer page, an upsell, a checkout, maybe a course delivery flow behind it — Kit’s landing page editor isn’t trying to be that, and you shouldn’t force it to be. That’s a different job, and Systeme.io is still the tool I’d point you to for it: free to start, and built specifically around multi-page funnels with payment built in. I’ve written about building your first funnel on Systeme.io’s free plan if that’s closer to what you need.
The plain distinction: Kit is for a single page that captures an email address and hands the visitor off to an automation. Systeme.io is for a funnel with several pages and money changing hands. Most people only need one of these, and knowing which one saves you from paying for — or fighting with — the wrong tool.
Is it worth switching for?
If you’re already paying for a separate landing page tool purely to feed leads into Kit, and your pages are simple opt-in or lead-magnet pages rather than full funnels, it’s worth testing whether Kit’s builder now does the job on its own. It’s free either way, so there’s no real cost to trying it before you decide.
If you’re not on Kit at all, the landing page editor alone isn’t a strong enough reason to switch email platforms. But it does remove one more reason to stay somewhere else — if you were already weighing Kit against AWeber or another provider, “also gets you a free landing page builder” tips the scale a bit further in Kit’s favour. I’ve laid out that fuller comparison in Kit vs AWeber if that’s the decision you’re actually facing.
Getting started
You don’t need a paid plan. Sign up, pick a template, and you’ll have a live page in well under an hour.
Start with Kit free — free up to 10,000 subscribers, landing pages included.
Frequently asked questions
Do I need a website to use Kit’s landing pages?
No. You can use a free Kit subdomain, or point your own domain at it if you have one.
Is the landing page builder really free, or is that a paid-plan feature?
It’s included on every Kit plan, including the free Newsletter tier — no card required to try it.
Can I use Kit for landing pages and Systeme.io for the rest of my funnel?
Yes, plenty of people run exactly that split — Kit for the email side and any single opt-in pages, Systeme.io (or similar) for the multi-step funnel with checkout. They’re not mutually exclusive.
Affiliate disclosure: some links above are affiliate links. If you sign up through them it costs you nothing extra, and it helps keep this site running.