Do you want to rank higher in the search engines?

Of course you do! Good search engine rankings are an essential part of any content marketing strategy.

Part of the secret is choosing the right keywords — the terms your audience are searching for — and creating content around those keywords.

But there’s a challenge:

If you choose very popular keywords that everybody is chasing, you don’t stand a chance of ranking. There’s just too much competition in the search engines.

It’s easy to rank in the search engines for terms that nobody is searching for. But there’s no point, obviously!

So how do you find keywords that enough people are searching for to make them worthwhile, but not so competitive that they are impossible to rank for?

And how do you find keywords that everybody else hasn’t found already — which is the best keyword search tool to use?