Nothing on this page is a link to something I’ve never touched. If it’s here, I use it, or I’ve used it enough to know whether it’s worth your money.
Email marketing
Kit (formerly ConvertKit) is what I use to run my email list. Proper automation, subscriber tagging, and sequences — without the enterprise-software complexity. Free plan up to 10,000 subscribers, which means you can build a real email business before spending anything.
SEO & keyword research
The big SEO suites charge £100 a month and more. Mangools does the same job from around $29.90 a month if you pay annually. Five tools in one bundle:
KWFinder — keyword research with a difficulty score that’s actually useful. SERPChecker — see what you’re up against before you write a word. LinkMiner — backlink analysis. SiteProfiler — competitor research at a glance. SERPWatcher — rank tracking.
I use KWFinder most. It’s the reason this site ranks for anything.
Try Mangools free for 10 days → (no card needed)
Funnels & landing pages
Systeme.io is where I’d start building a funnel today. Free plan, handles email + funnels + courses in one place, and the pricing is genuinely reasonable compared to the alternatives. If you’re starting out, there’s no reason to pay more.
If you’re already making good money from funnels and need the most capable builder on the market, the answer is ClickFunnels. It’s the tool I’ve recommended longest, and for good reason — when funnels are your business, this is what serious operators use.
WordPress theme
Blocksy is the theme this site runs on. Fast, free, and good-looking without needing a designer. If you’re building a WordPress site, it’s where I’d start.
Hosting
This site runs on Krystal — UK-based, fast, and well priced. A solid choice if you want UK hosting with decent support.
Affiliate disclosure: some links above are affiliate links. If you sign up through them it costs you nothing extra and helps keep this site going. I only list tools I actually use.