5 Ways to Promote your Blog in 2016

promote your blog

The essential Blog Promotion Strategies I used to get 589 Shares and 97 Backlinks

There is an age old problem that bloggers are forced to face on a near constant basis: How do you promote your blog post and get the shares and backlinks that all of your hard work deserves?

It’s one thing to write up a quick post and watch it be eaten up by the black hole that is the world wide web. It’s something else entirely to spend weeks researching, days writing, and hours editing one assignment just to have it disappear forever.

So many pieces never even see the light of day as they are overshadowed by newer, fancier, better promoted posts with a similar title and mediocre writing.

Well, not anymore.

The first (and only) step to getting your work seen is to learn how to promote it to appeal to your targeted audience.

That’s where this post comes in.

I have performed experiments on countless article promotion strategies and learned the old fashioned way what does and does not work.

If you want to find a strategy that caters to you and your blog, you’ve come to the right place.

Let’s get to it.

1. Increase your email subscribers with Welcome Mat.

increase email subscribers

If you’re a blogger, you should have an email subscription. There is no way around it. Not only is it a helpful way for you to connect with your audience, but it is just about the easiest way to promote your latest content as well. Few programs help you to garner more subscribers better than SumoMe’s Welcome Mat.

The Welcome Mat feature is designed to get more email subscribers when people head over to your site, so it’s basically a shoe-in for a promotional strategy. The best part is that the plugin is free to use, so it will cost you absolutely nothing to give it a shot.

For a pretty in depth, easy to follow tutorial, I highly recommend that you check out this post by WPWarfare as they explain how to install, sign up for, and use Welcome Mat to get more email subscribers.

2. Find top niche blogs and reach out to influencers

influencer outreach

This is a much simpler strategy, but a far more time consuming one.

To get started, you’re going to want to do a Google search for the top blogs in your niche. For example, if your blog post is about SEO, you may want to write “top seo blogs” and wait for the results to come up.

Many sites will do large master posts that include the best of the best. You’re going to want to reach out to the names on those lists – gather up around 100 or so. I suggest saving their names and emails in a spreadsheet to keep everything organized. Once you have your 100 “top bloggers”, all you have to do is send out an email in which you explain that you know they’re a top name in the niche and that you would appreciate a quote about xyz (whatever your blog post is about).

From the 100 or so people you reached out to, someone is bound to reply. When they do, you have done two things: provided credibility to your post by including a reputable name, and made an important contact.

After the blog post has been written and you included their quote, you should shoot them an email to show the final product. Then suggest that they share it with their own readers if they’re pleased with it. Chances are, since their name is attached to it, they will. Free promotion at its finest!

3. Use Buzzstream to to find an influencer for a quote

quote influencers

Much like we used those top niche blogs to find an influencer, you can just as easily use Buzzstream.

The link building site, which helps bloggers connect with influencers, is extremely helpful when you are looking to set your blog post apart from the others. Having an authoritative voice in there somewhere, even if only for a single quote, adds that cherry on top of the sundae.

Plus, your influencer just may share the post with their readers as well, creating extra promotion for you.

With Buzzstream, you can filter your search results by any number of criteria, including but not limited to social media followers, domain authority, etc.

Once you find the influencer who fits right in with your piece, all you have to do is reach out via email and explain what your blog post is about and that you would appreciate their expert opinion.


4. Use Buffer to automatically promote your posts to social media

promote blog posts social media

Buffer is a pretty neat tool. Everyone knows that social media is the most obvious place to promote your content, after all, but it can be extremely tedious and time consuming.

There is so much that goes into social media posting, from organizing and setting up the posts to figuring out the prime time to send your content out to your followers.

Buffer takes care of all of that for you. Not only can you automatically schedule your posts so you don’t have to lift a finger, but they will tell you the prime time to actually post your content for optimal views.

This is extremely important if you are looking to get the most out of your social media shares. Like it or not, social media could easily make the difference between your blog post going viral or having only 3 views and 1 trolling comment left on it.

Taking advantage of products like Buffer makes a world of difference at the end of the day, and can actually free up a bit of your time so you can focus on more important things — like your next blog post.

5. Hire a freelancer on Fiverr to create a $5 infographic of your blog post

create infographic of post

Some people like to read. Others do not. For those people who like to obtain their information through visuals, an infographic is the answer to your prayers.

There are several benefits to an infographic, though arguably the most important is that it is an easier, less time consuming way for your readers to receive the same information that they would from your blog post.

As much as we’d like to believe that everyone wants to read us drone on for 50 paragraphs, some people simply don’t have the time. By creating an infographic – a one stop shop for your readers to retain all of the information – you are cutting down on the time it takes people to read it, and you’re doing something “trendy” and unique that sets you apart from other bloggers.

To get started, all you have to do is head over to Fiverr and search “infographic” in the search bar. There, you will find dozens of graphic artists, all of whom are willing to create an infographic for just $5.

Choose the graphic designer of your choice, send them payment and the information, and wait a few days while they work their magic.

Usually in 48 hours or less, you will be gifted with an awesome infographic that you can post on social media and use for “guest posts” on other blogging sites. Pretty cool, right?

andrew wiseAbout the author: Andrew Wise is a serial entrepreneur whose sites generate $1+ million in revenue and receive 2.6+ million uniques per year. He teaches people how to start a blog online, and shares actionable advice on how you can build massive, passive income streams, designed for everyone from the complete newbie to the experienced marketer. Follow him on Twitter @WiseStartupBlog.











Featured Articles

How To Create Backlinks Yourself

Everybody knows that quality backlinks pointing to your site are essential for SEO. If you want to rank well in the search engines, the main thing you need, apart from great content, and proper optimisation, is quality backlinks from high-ranking sites.

But how do you get them?

Learn how to create authoritative, high-quality backlinks yourself in this article.

How to get your Twitter share counts back

At the end of 2015, Twitter removed the ‘share count’ facility from their API, which meant that your Social Sharing buttons and plugins no longer show how many times your content has been shared on Twitter.

This left many website owners and bloggers missing a vital part of their Social Proof. Sharing on Twitter fell by 11% when the share count was removed. Now you can get your share counts back…

Recent Articles

3 New Tools to find Keywords nobody else is using

Updated 19th July 2016 How To Find Low-Competition Keywords Do you want to rank higher in the search engines? Part of the secret is choosing the right keywords — the terms your audience are searching for — and creating content around those keywords. But there’s a challenge: If you choose very popular keywords that everybody […]

Create Landing Pages in WordPress 2016

Are your marketing campaigns sending Ad Traffic to your Home Page or to a general page on your site, instead of to a dedicated Landing Page? In this article you’ll learn why you need dedicated Landing Pages, and how to make them very quickly and easily, using an inexpensive WordPress Plugin…

AdWords Training: 7 Best Ways to Learn AdWords in 2016

Google AdWords will send traffic to your website instantly, without having to wait months for SEO to take effect. Best of all, it reaches people when they are actually looking for your product or service. Learn how to use AdWords to grow your business with this guide to learning AdWords…

Where to find Free Stock Photos

These days, you need photos for everything you do — websites, blog posts, social media posts, emails. It’s a visual world, and it’s a fact that posts with photos get more likes, shares, retweets, comments, and links, than posts without images. The good news is, you can get very good stock photos for free. You just need to know where to look…

Get Traffic from Twitter – Ultimate Guide 2016

Twitter is a massive source of free traffic for your website or blog.

If you follow the simple system outlined in this article, it will only take you a few minutes per day to grow your followers, engage with them, have them share your content, and drive free traffic from Twitter to your website or blog.

Increase email open rates by 37% with this simple tip

Most people won’t read your emails. It’s disappointing I know, but most people won’t even open them. This simple tip that anybody can do, will increase the number of people who open your email by somewhere around 20% — 40%. In a recent test I ran, it improved my email open rate by 37%…